VIDEO TRANSCRIPT
Question five which is um what is the typical maturity model for the adoption of a siam within a business andy we'll start with you
Yeah sure so we have a standard model that we see with our customers that's really broken out into four stages we start with stage one where the goal is just to ship the product we just need users on the product on the platform sign them in get them doing what they came to do
When you move to stage two that product is now bigger you now have a larger team you have compliance concerns you're sort of moving up that scale like i described you may want to start sso in between multiple products when you go up to the stage three you're then scaling that product out how do you do that in a market leading way giving users good experience and you've probably now broken that out into multiple teams when you get up to sort of stage four you have an in-house identity team they are responsible for looking after identity for your brand and orchestrating that across multiple product teams you're looking at actually how can we take market leading approaches to authentication
All right there you go andreas how does that compare with your experience
So i but there's just and and andy covered also all all our experience on that one there's just one thing what i what i would like to add um we're as i said in the beginning we're developing an application that's uh for b2b and b2c customers so we're not really the typical user as an organization to use identity management within the organization so as a startup it was really helpful for us to have a partner and that's even before we started implementing that helped us as a startup with programs with education uh to really make a decision for that platform yeah and really start implementing that and there's actually an amazing program for all the startups um because every i i know 10 different startups here in in germany they all deal with the same issues yeah they want to deploy sas services they need to identify their users some of them are thinking oh cool we develop our own identity management that does not make any sense if you have a partner that has programs in place that are customized for startups help them grow into that whole area so beside of what andy said on how that system is growing and we see the same we just implemented that we worked with a couple of very amazing partners like travonix and now we're we're starting getting old people on board to manage all of these users and we expect to have a million users on the platform yeah so that's uh that's that's that's how we did it it's an important point to also think about how do you start beforehand
All right so quick question andy for you i'll just throw in there so we're talking about a million users is there uh a limit as such or is it unlimited in terms of numbers
Users just in terms of the budget
You bigger bring a bring a big enough credit card and we can do it
That's our experience
All right so there's always a catch or because um i know you're just starting so what what's your viewers to the maturity model
Well as you said jay we we're just sort of starting here so we're at the at the moment we're looking at bringing in a a new source crm system for the for the company we're recently we've sort of merged three companies into forming the iqeq brand so we're now looking at a separate crm solution and with that that will then lead us to using opera as a cim uh so solution as well so really for us early stage we are probably at the startup stage and coming to people like andy then for help and support as to the best way to achieve this and break out from the the b to b because we're now bringing on board some elements but it's going to be a b to c part of our engagement um so we're really here starting as a as a sort of startup here