TechSearch for Vendors Briefing: Qualified sales opportunities in your inbox
In this TechSearch Briefing for Vendors, we explain the concept of Reverse Marketing, which can put qualified sales opportunities into your inbox in 2026.
This event will use a recent case study (related to MDR) to explain how the reverse marketing process works. This will incude the buyers’ requirements, the total responses, reject and acceptance patterns and the variance in indicative prices.
Amusingly, we will also relate how when we approached multiple vendors with this genuine sales opportunity (in November 2025), nearly 75% of them dismissed it as “too good to be true” or a scam.
Those who responded obviously think differently.
By attending this event, you will be in a position to decide if you want to participate in a new and unique marketing program that will generate a continmous stream of buyer-initiated, sales opportunities in the 2026.
Key benefits of attending:
- Get a complete understanding of how the “reverse marketing” process works from both the perspective of an IT buyer and a vendor
- Find out how we source and select the vendors to respond to buyer searches for practically any IT solution, and what you can do to make sure you are included
- Learn how you should best prepare and submit a vendor response to maximise your response acceptance rates