TechSearch for Vendors: Qualified Sales Opportunities In Your Inbox

In this TechSearch vendor briefing, we explain the reverse marketing concept, which will put qualified sales opportunities into your inbox in 2026.

In simple terms Reverse Marketing starts with the buyer and not the vendor. So, instead of a vendor pitching their product to a buyer, we do the reverse by asking the buyer what they are looking to buy and then marketing that requirement to the relevant vendors.

What makes Reverse Marketing so powerful is that unlike traditional marketing, the buyer is always ready to buy!

Good examples would include Document Management Solutions, AI Enabled GRC and Cyber Monitoring and Incident Response. To view details, go to: https://www.strategymix.com/techsearch/

Key benefits of attending:

• Get a complete understanding of how the “Reverse Marketing” process works from both the perspective of an IT buyer and a vendor
• Review three recent case studies, including the buyers’ requirements, the total responses, reject and acceptance patterns and the variance in indicative prices
• Find out how we source and select the vendors to respond to buyer searches for practically any IT solution, and what you can do to make sure you are included
• Learn how you should best prepare and submit a vendor response to maximise your response acceptance rates